Lattafa is a family-run business steeped in rich Emirati heritage. now proudly in its 3rd generation. We carry the torch of tradition. yet our eyes are firmly set on the future. We believe fragrance is a universal language. and our innovative products are meticulously crafted to resonate with the modern world. particularly with Gen Z.

Established in the UAE. Lattafa’s vision extends beyond borders. We currently reach fragrance enthusiasts in over 120 countries. and are on a mission to connect with a billion people worldwide.

At Lattafa. fragrance is our passion. and family is our heart. We’re a 3rd generation. family-run business with a dedicated team of over 3.000 employees. all working together to bring you the perfect scent.

Yara’s collection

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Packaging